On December 20, 2015 Google announced Eureka Springs has been named the 2015 eCity of Arkansas. The eCity Awards recognize the strongest online business community in each state – the digital capitals of America. These cities’ businesses are embracing the web to find new customers, connect with existing clients and fuel their local economies.
“We’re proud to recognize this growing entrepreneurial-spirit—and the role that it plays in both creating jobs and sustaining local economies,” said Emily Harris, Marketing Manager for Google’s Let’s Put Our Cities on the Map Program. “With 97-percent of Internet-users looking for products and services online, it’s clear that success is about being connected.”
Google worked with an independent research firm IPSOS to analyze the online strength of local small businesses in cities in all fifty states and the Google and Eureka Springs is among the ranks of America’s leading cities in the digital economy.
Eureka Springs businesses already know that Americans are turning to the Internet to look for local goods and services. Businesses need to be where their customers are, and that’s online. 4 in 5 consumers use search engines to find information about local businesses, but less than half of US small businesses have a website and only 37% have claimed or updated their business information on a search engine. Complete business information helps generate economic value to individual communities. In small communities, this could be worth up to +$300K a year.
For more information on the eCity intiative, please visit the website at www.google.com/ecities.